VDP Web® Unique URL Module
Identify visitors & receive immediate email alerts
Unique URLs (PURLs) and Personalized Web Pages
As either a stand alone mailing or as an additional element, unique web addresses
and home pages are easily incorporated into any campaign. Each piece can contain
a customized offer tailored to the recipient with variable text and graphics which
features a personalized web page address.
The copy contains an incentive to drive the customer to their personal homepage.
If the piece includes a coupon for an item, the web site may contain a buy one get
one free or other offer to further entice the consumer to visit the web page.
While on the site, visitors encounter an automatically populated opt-in form that
asks them to join a club, receive a newsletter, or be placed at the head of the
line for special offers and programs.
The challenge with traditional campaigns featuring a web site has been the inability
to know which particular recipient looked online but never made additional contact.
These potential customers remain anonymous unless there is a method to capture their
information. Unique URL tracking per prospect overcomes this challenge.