VDP Mail® Variable Data Printing
Direct Mail In The Electronic Age
VDP Mail provides highly targeted 1:1 direct marketing communications that improve
response rates, allow for accurate metrics, and drive ROI. Virtually any type of
direct mail piece can be created. Postcards, flyers, cut sheets and catalogs can
all be produced with variable data.
According to the United States Postal Service, the average consumer is exposed to
approximately 5980 marketing messages daily. On average, they notice 52 and pay
mind to only 4. So how does your message become one of the 4?
The Mail Moment
There is a daily "Mail Moment" in virtually every household and business in the
United States. A staggering 98% of people check mail daily and 77% at the first
opportunity. No other marketing channel even comes close. The sorting process takes
just a split second per piece and has 3 results; bills, read, and junk. Variable
data pieces that speak directly to the prospect with personalized information have
the best chance of surviving the sorting process and being one of the .00067% marketing
messages that are noted.
Using Variable Data Printing (VDP) and our proprietary analysis methodology, a VDP
Complete campaign makes three critical advances in direct mail.
Three Advances
- Mail is sent with individually crafted art and messaging based on the recipient’s
demographics
- Cost effective testing of message and format is readily available to determine which
formats give the best response rate
- Each mail piece features a unique web address that leads to a custom home page with
automatically populated opt-in forms