Automated Prospect Identification & Appending
Profile Complete provides marketing and sales professionals an automated method to identify and append demographic information to customers and prospects that have arrived on the web from any channel. This breakthrough technology accesses multiple national consumer databases in order to:
- Instantly identify web visitors
- Append prospect-specific consumer data to each record
- Assign each visitor to a customer profile
- Serve customer specific content such as variable images, offers & text
- Avoid data silos by coordinating all media channels including direct mail, email, social media, and advertising
- Provide a single marketing dashboard by sharing VDP Web® and VDP Mail® databases
This powerful tool improves response rates on indirect marketing by providing a simple to use platform to personalize marketing messages with relevant content to every prospect that responds to an advertisement in any media.
To learn more, visit the product website here.